By Joshua Tosin Ogunsakin 
Public relations and reputation management expert, Ifeanyi Joshua Onyeka, has revealed that as Nigeria’s digital economy continues to expand rapidly, strategic communication and trust-building have become more important than ever.
Ifeanyi emphasized that online reputation management is now a cornerstone of success for businesses navigating Nigeria’s dynamic and increasingly competitive market.
Speaking in a recent media discussion on the evolving role of PR in Nigeria’s business environment, Ifeanyi highlighted how public relations has moved beyond traditional media placements to become a vital tool for shaping public perception, managing crises, and fostering genuine connections with consumers.
“In Nigeria, where trust can be hard-won, PR helps brands demonstrate transparency and reliability,” Ifeanyi stated.
With years of experience working with startups, SMEs, and public figures across Nigeria and other parts of Africa, Onyeka noted that PR is instrumental in helping brands build credibility through strategic storytelling, social engagement, and crisis communication.
He explained that in an era where consumers are more informed and vocal—particularly on platforms like X (formerly Twitter) and Instagram—brands must proactively manage their online presence to maintain trust and relevance.
“A compelling story about a brand’s community impact or values can forge emotional connections with customers,” Onyeka said. “But when negative feedback or product issues arise, swift and transparent responses are critical in preserving credibility.”
Onyeka pointed to Nigerian fintech giant Flutterwave as an example of how effective PR strategies can help companies gain national and international recognition.
According to him, consistent media engagement and strong storytelling have helped position Flutterwave as a trusted brand despite the challenges of operating in a complex regulatory environment.
He also underscored the importance of third-party validation through coverage in reputable media outlets, saying that such exposure enhances credibility, particularly among skeptical or cautious audiences.
“People trust what others say about you more than what you say about yourself. That’s why securing coverage in respected publications can make a significant difference,” Onyeka noted.
As Nigeria’s digital economy matures, he believes public relations will play an even greater role—not just in marketing and brand visibility, but in helping businesses earn long-term trust, attract investors, and respond effectively to reputational risks.
“Startups, especially, must embrace PR as part of their growth strategy. It’s not just for big corporations. Reputation is currency in today’s economy,” he concluded.
With consumer expectations evolving and online conversations shaping brand perception in real time, Onyeka’s insights offer a timely reminder that PR is no longer optional—but essential for success in Nigeria’s modern business landscape.